Dec 2025
LIVE
Drishti — Enterprise deal, end to end
strategy
pitch
deployment
user research
Ran a SWOT analysis to identify why the client's training
delivery needed to change, built the business case, pitched leadership,
demoed an MVP that converted the prospect into a signed client — then
went onsite to deploy and gather feedback for the next iteration.
Read the case study →
March 2026
LIVE
OnboardAI — Data-driven curriculum & retention
data pipeline
user research
retention
Built a data pipeline scraping national job listings to
identify the skills gap driving OnboardAI's curriculum, then owned
retention analysis to flag at-risk students and inform intervention design.
Read the case study →
July 2026
LIVE
OnboardAI — HEART framework cohort analysis
analytics
framework design
SQL
Applying Google's HEART framework to determine which
early behaviors and depth-of-engagement signals predict cohort
completion
Read the case study →
Sept 2026
IN PROGRESS
Ontum Content Studio — PRD for an AI content-generation tool
PRD
0→1 product
AI / LLM
cross-functional
Scoped and wrote the PRD for an internal tool that generates on-brand marketing
drafts across five product lines, grounded in real product docs and aware of what's
already been said — now being built with the team.
Read the PRD →